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PROFESSIONAL EXPERIENCE

Marketing Assistant, Special Olympics Wisconsin State Headquarters

• Design marketing collateral for statewide distribution including fact sheets, brochures, posters, banners, and programs using Adobe Photoshop, InDesign, and Illustrator.
• Write and edit feature stories about constituents for internal and external communications including the e-newsletter Teammates (circulation 15,500) and sports publications.
• Cultivate relationships with bloggers, reporters, and magazine editors to expand awareness in communities across the state.
• Coordinate logistics of opening and closing ceremonies at four state events and assist with marketing and media efforts for signature fundraising events.
• Write Social Media Releases and use new media to communicate with constituents during events.
• Implement public relations campaigns for four annual state tournaments and a national competition by writing compelling news releases, media advisories, and public service announcements.
• Responsible for maintaining media lists and monitoring coverage of the organization in traditional and social media outlets.

Development & Marketing Manager, Junior Achievement of Wisconsin-Northwest District

• Accountable for updating the Website using a Content Management System.
• Responsible for writing community and corporate grants that generate $20,000 a year in revenue.
• Wrote, edited, and designed the bi-monthly e-newsletter JA Insight (circulation 10,000).
• Organized, implemented, and evaluated five high-end events budgeted to raise more than $120,000 in annual revenue.

Production Assistant & News Intern at WEAU-TV Gray Television

• Created graphics for newscasts using Adobe Photoshop, streamed video to the Website, and recorded satellite feeds.
• Wrote news stories and assistant produced newscasts.

Promotional Film Producer at UW-Eau Claire Center of Alcohol Studies and Education

• Produced a video about responsible alcohol consumption for incoming students.
• Wrote the film script, recorded voice-overs, conducted interviews, logged tapes and non-linear edited video footage using Adobe Final Cut Pro.

News & Investigative Reporting Intern at WTMJ4-TV Journal Broadcast Group

• Learned to write clear, concise news stories and edit broadcast video using linear and non-linear technology.

TV & Radio Lab Assistant at UW-Eau Claire Communication and Journalism Department

• Trained more than 100 journalism students how to use iMovie and Adobe Audition.
• Helped students edit news packages for journalism courses and assisted with producing newscasts.

EDUCATION

University of Wisconsin-Eau Claire, 2007

Bachelor of Arts in Broadcast Journalism and French

RELATED COLLEGE COURSEWORK

Writing for Public Relations, Public Relations Research, Introduction to Public Relations, Public Relations Research Methods, Journalism Capstone, Radio and TV Editing, TV and Radio Production, Public Affairs Reporting, News Writing and Reporting, Mass Media Law, Mass Media Ethics, Speech, Communication in the Information Age, and Special Event Planning.

PROFESSIONAL COURSEWORK

HTML Basics, Dreamweaver-Intermediate, Applied Interactive Marketing Concepts, Introduction to Computer Graphics, Essential Fund-raising Skills Seminar, Raisers Edge Software Training, and Program Management Training.

AREAS OF EXPERTISE

• Special Event Planning
• Basic Web Design
• Newsletter Writing
• Feature Writing
• Media Relations

PROFESSIONAL AFFILIATIONS

Public Relations Society of America, Young Professionals of the Chippewa Valley, March of Dimes Walk Committee Member, Society of Professional Journalists, Public Relations Student Society of America

ACHIEVEMENTS & AWARDS

Wisconsin Broadcasters Association Student Award for Excellence

Northwest Broadcast News Association Award of Merit